LA Times Journalist Says Newspapers Struggle in a Digital Age
Print media’s relevance in a digital age and how marketers' investments in print media and advertising continue their steep decline was the main topic discussed by Ramin Mostaqim, a Tehran-based journalist for the Los Angeles Times.
Speaking to reporters on the first day of the 22nd International Press Exhibition, and at the pavilion of the Foreign Media Department, journalist Mostaqim outlined the struggles faced by many newspapers, and how the rapid surge of the Internet and social media has meant the end of print as we know it.
He however said the public still trust and respect the daily news that they are fed through a physical and well-established newspaper.
According to him, in the United States overall print magazine circulation is still stable to slightly up, and both print and digital magazine readership is increasing - while other traditional media are experiencing overall declines in audience or circulation around the world.
According to the LA Times journalist, this is because popular American broadsheets are using the experiences of their past editors and journalists to stay in the race. They are also more involved with the online readership.
In conclusion, he urged journalists and newspapers to update their skills and get more involved with technology so as not to be left behind. He said the changing face of the media promises an unpredictable future for media outlets, arguing that using digital and traditional media outlets in harmony to reach target audiences, equates to a successful marketing and PR strategy.