The news conference of Sayyed Reza Ghorbanpour Ganji senior producer of TIMA news agency from the U.K was held in special desk of Foreign Media in Tehran Press Festival at Tehran's Mosalla building.
Subject: "approachs of news agencies and video networks for passing thru the crisis stemming from the advent of modern media"
1 Nov 2017
He started his lecture with talking about the importance of the new media and stated:
"new media, not only inside the country but throughout the world had turned into an important challange"
He added that with the advent of the modern media we are witnessing that traditional media weaken, jobs are lost, human resources become unemployed and the whole thing turns into an international concern. so we have to think about what we can do to stem this trend.
He added that we have to be honest with ourselves. In the past hundred years, there has been huge changes in various issues related to the media and we are facing a fast changing environment in which our audience have many choices and we cannot tell them to set aside their modern gadgets.
While covering the subject of new technologies in the media, he encouraged both the small and big media, in order to lower their costs, welcome technology.
He touched on the drop in popularity of the traditional media and added that giants such as BBC, CNN and FOX news have also suffered from the same trend.
In presenting a solution to the abovementioned problem he said that first we have to get rid of the people who are in the media just for its wages.
a second step that can be taken is for the alternative and small media to leave and the mainstream media to upgrade themselves.
Next in his speech he pointed out that the biggest weakness of Iranian media is their single-dimension approaches, that is to say they are strong in one subject. He further added that in Iran the media lack initiatives and mostly they engage in copying even in platforms.
As a solution to these problems, he said that we should know that when something does not produce the desired result, we should move on to another alternative. In the last part of his speech he emphasized on the necessity of journalists being well equipped cautioned that we should not categorically say that the era of traditional media has passed as there are still audience who resolutely prefer to watch, read and listen to them.
The news conference of Mahmut Mowardi, senior editor of Utusan newspaper of Malaysia was held in special desk of Foreign Media in Tehran Press Festival at Tehran's Mosalla building.
Subject: "challanges facing the newspapers, (with emphasis on the state-owned Utusan newspaper) in the era of social media"
He started his lecture by expressing his pleasure at his first presence in Iran. He continued by pointing to the concerns of his friends who reminded him of being a Sunni Muslim and going to a Shia country of Iran, may not be easy and free from tension.
Of course he clarified that he did not blame them, neither was his feeling hurt as he knew that those comments stemmed from being misinformed.
He went on to say that, " despite all these, I look at this travel as an opportunity to see my religious brothers and sisters and hope to improve the relations between Iran and Malaysia"
He breifly introduced Malaysia by saying that his country is a nation of twenty million people and is known for its twin towers.
On Utusan newspaper he said that Utusan was established in 1939. It reflected the concerns of the lower layers of the society and in 1997 it went on the internet and all its issues, eversince then became available online. But due to the lack of enthusiasm of its audience, it was not very successful as most people still preferred to read the paper version of the newspaper.
He also pointed out that due to advent of online newspapers, the advertising and readership of print newspapers had fallen dramatically and it is getting worse as the university research indicates that Whatsapp, Facebook and Instagram have the highest number of users.
At the end of his speech he expressed hope that by producing better quality of products, paying closer attention to the method of presenting the facts, staying away from biased opinion the traditional media, while trying to concentrate on the youth as audience, can cope with the online journalism.